RETO & Aao Parhao Campaign

RETO in collaboration with Express Media Group’s Aao Parhao campaign has led the nationwide campaign in interior Sindh where the state of education demands urgent attention. To bring awareness about education emergency, RETO has initiated the campaign in nine cities of interior Sindh including Tando Jam, Tando Alayar, Tando Muhammad Khan, Mirpur Khas, Kotri, Jamshoro, Hyderabad, Matli and Thatta. Our team, selected by Aao Parhao team as their Brand Ambassadors, visited various schools and other education institutions in these areas and invited students and teachers to celebrate the teaching profession in Pakistan. Moreover, RETO has also organized the Largest Teacher Award Ceremony of Aao Parhao campaign at Sindh Agriculture University Tando Jam on the birthday of the founder of Pakistan Mr. Jinnah i.e. 25th Dec 2014.

  • Event Name Aao Parhao
  • Implementing Partner RETO Foundation
  • Convener Shahzad Akbar
  • Date 25th Dec 2014
  • Venue Sindh Agriculture University Tando Jam
  • Schools 56
  • Cities 9
  • Teachers awarded 150 link
  • Brand Ambassadors 10 link
  • Media Coverage Electronic Press
  • More Details link